| Brand: | Eismann |
| Task: | Relaunch of the whole ice-cream bar range |
| Client: | eismann Tiefkühl Heimservice GmbH |
| Product: | different ice-cream bar products in various flavours |
| Branch/Category: | Food / ice-cream |
| Positioning: | Mass market |
| Distribution: | International |
| Objective: | More modern, higher appetite appeal and product affinity |
| Target group: | All home service consumers |