| Brand: | Leifheit |
| Task: | Packaging design relaunch of laundry and home care products |
| Client: | Leifheit AG |
| Product: | Whole Leifheit range of laundry and home care products |
| Branch/Category: | Non Food / household product |
| Positioning: | Mass market |
| Distribution: | International |
| Objective: | modern and product affinity appearance without verbal benefit communication |
| Target group: | home managing consumers |