| Brand: | Wölkchen |
| Task: | packaging design for a fruit line extension of the Wölkchen brand |
| Client: | Dr. Oetker Nahrungsmittel KG |
| Product: | Fruit mousse like a cloud on fine whipped cream |
| Branch/Category: | Food / cooled ready-to-eat desserts |
| Positioning: | Mass market |
| Distribution: | National |
| Objective: | Fruity an fresh, high appetite appeal and product affinity |
| Target group: | All consumers of convenience desserts |